Test your offers on products or services to see which works best!
We all know that business requires a lot of experimentation. What works for one business, might not work for another. So it's important to conduct your own experiments with your products, your newsletter and your offers to see which works best and converts more for you.
One aspect of your business that you can experiment with is the offer that you make to your visitors and subscribers. Although it might seem like a no-brainer that customers would want a discount (and more often than not, they do!), sometimes, one type of offer will work better than another and gain more converts.
And more sales is the aim for most, if not all businesses!
One experiment you might want to try is split-testing your offers. This will allow you to see which offer works best. For example, you might want to offer a discount on a particular product or service on your site.
You can A/B test by offering $200 and $50 discounts on the same product or service. You might find that the larger discount converts more, but this won't always be the case.
Or, you might find that the smaller offer is converting just as well, which will help you save costs in your business, make more money with each sale, and still provide your customers and visitors with a discount.
You'll always be surprised in business, so just because you assume a larger offer will convert more, don't take that assumption for granted. Ensure that you conduct the experiments to get first-hand evidence of what works best for you and your business, and you might find that you can get away with smaller discounts, which is still a win for both you and the customer.
by Andy Oct 2022