Giving visitors an exclusive piece of content in exchange for their email address is a great way to establish potential leads down the line!
Giving premium content to your website visitors is a great way to entice them to sign up to mailing lists or give their contact information, as they are getting something exclusive in return.
You likely provide a lot of content readily accessible for anyone that stumbles across your site already, which is what visitors want when they enter a website.
But knowing that they might be able to get even more insider advice and more detailed content from you is a great method for enticing them with your lead magnets.
This is a handy trick to help you build your own email list, as you know that the person that has offered up their information in exchange for premium content is already interested in what you have to say and is more likely to become a customer down the line.
This is an easy way to build your funnel with leads that are already more likely to convert and providing premium content to these leads allows them to feel like they're getting something special.
So what sort of content can you hide behind an email address sign-up form to entice visitors to give you their information?
- Insider tips and hacks
- A free resource (I.e a worksheet or an eBook)
- An exclusive interview
- Your best-kept success secrets
Those are just a few ideas, but there are plenty of pieces of content you can create - depending on your own business model - that will help entice these potential future clients into giving you their contact information.
As you know they're already interested in what you have to say, enough to have given you their email address; you can then contact them in a sales email a little way down the line.
The exclusive piece of content they signed up for receiving is a simple starting point for the conversation, to let them know that you know they're involved!
by Andy Aug 2022