Give a special discount or promotion to encourage larger purchases

Tactic Overview

Give a special discount or promotion to encourage larger purchases Image

Everyone loves a discount, so use this easy hack to encourage larger purchases and more regular customers.

What We Say

Everyone loves a discount or a special promotion, don't they? And this is something you can definitely take advantage of when it comes to your own business and products and gaining loyal customers.

If you'd be happy to see a discount on someone's site, then other people would be too. 

Giving a special discount, promotion or something else that provides the customer with money-off - or an extra little something - is a great way to encourage larger purchases and a more loyal customer base who keep coming back time and time again.

There are plenty of options for what you can offer your customers:

- A % discount on a specific product/s
- A buy one get one free promotion (or similar)
- Free shipping or free returns on physical items
- A free gift if they spend more than X

What you do offer, will depend on your specific business and customer base - whether you provide physical products or digital downloads and the price point of your products. But there's an option for most businesses.

These special perks will encourage them to spend more on your site, may result in larger purchases and also prompt them to come back and turn into loyal customers.

It may also bring with it some extra business, from your existing customers recommending you to their friends and colleagues because of the amazing discounts and promotions you're currently offering!

Although business is primarily about making money, building a loyal customer base and providing excellent customer service for your clients and customers is a vital part of what makes a business successful - and sometimes it's beneficial to gain a little less now, to make more in the long run. Yes, you might be giving a customer 15% off - but if they come back another 3 times? Then it's a win for both of you.

by Andy Sep 2022

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