We all want free tactics to help grow our business and supercharge our lead gathering. Here is one way to do that – for free!
Facebook is a great tool for markers to use to help generate leads that might turn into paying customers and clients. And there are plenty of Facebook marketing tactics that can help that happen. Instead of paying out valuable money, you might want to consider this tactic instead, which is completely free and can help you supercharge your lead gathering in a quick and easy way!
For this tactic, you're simply going to want to pin a lead form to the top of your Facebook page. Pinning a post to the top of your Facebook Business page shows people the importance of that post, which might have otherwise got lost amongst posts. Pinning it to the top ensures it's one of the first things potential customers will see.
Creating a lead ad is a popular tool used by marketers and a reliable way to target people who are likely to be interested in your business, based on their behaviour on Facebook already. It's also important to remember that a lead is a person who has voluntarily given your business their information, for example, downloading a free eBook or signing up to your mailing list. Likes or comments don't typically count as leads in this instance.
To make use of this free way to generate more leads through your Facebook page, what you're going to want to do is create a lead ad that you want your potential leads to see but don't publish it. Instead, head to the posts tab in the ads manager, publish the post organically and then pin it to the top of your Facebook business page.
What might you want to include in your lead ad? You could send leads straight to a landing page, asking them to sign up to receive a freebie, an offer or a discount on your products.
You could also create a lead for a blog post which typically generates a lot of leads from there or maybe create a video to promote lead offers.
by Andy Aug 2022