Target Facebook group members with your ads

Tactic Overview

Target Facebook group members with your ads Image

Sharing custom audiences is a great way to target Facebook group members with your ads

What We Say

Facebook has a lot of benefits when it comes to growing the audience for your business. There are some suggestions, like growing your Facebook Business page, which most business owners are already on top of. But there's more ways in which you can target Facebook group members with your specific ads.

First of all, you're going to want to find a relevant group which has members which could be potential clients and customers for you as well. A group which is similar to yours in industry (but not identical) can be a good starting point!

For this tactic, you're going to be sharing custom audiences with another Facebook group, so you're going to want to make sure both of you have Facebook Business Manager and establish an audience sharing relationship.

You're then going to contact the group admin and ask if they're willing to sell you access to any custom audiences they've built. If they say yes, then it's time to get the ball rolling! And you can easily share your audiences for the first time by:

- Going to “Audiences” and clicking the audience that you want to share

- Click the “Actions” drop-down menu and hit “share”

- Select the ad account numbers that you want to share the audiences with and identify the relevant relationships between you and the business that you're sharing the Audience with
Sharing audiences in this way with another relevant ad account admin is another excellent tool and tactic for placing the power of ad placement directly into your hands and being able to target relevant people for relevant ads, which are more likely to boost sales, conversions and more. 

by Andy Oct 2022

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