The person behind the work
Twenty-four years of making websites earn their keep.
I am Andy Willis. I started NetOnTarget in 2002, and I have been doing the same thing ever since: helping owner-run UK businesses turn a website from a cost into something that reliably brings in enquiries, leads and sales.
How this started
In 2001 I worked with ClickEvents.co.uk, selling recordings of business seminars before video streaming was practical.
I learned the hard way that building the site was the easy part. Getting it live was the beginning. What actually moved the numbers was reworking the offer until people could see why it was worth the money, then working out how to get it in front of more of the right people. It took roughly eleven months to reach about £8,000 a month, and almost none of that came from the site itself being clever.
That sequence has shaped everything since: fix the proposition, remove the friction, then buy or earn the traffic. Doing it in the other order is how most money gets wasted online.
What I have done since
I have spent the years since 2002 splitting my time between advising other businesses and running my own. Both matter. Running my own meant I have carried the stock, taken the calls, and lost money on campaigns that looked sensible on paper.
Businesses I have built and grown myself
Consumabulbs.com (2006 to 2009). Grew turnover from close to nothing to approximately £200,000 a year, built around an early vehicle bulb application guide that made it easy to find the right part.
Dotcom Discounts Ltd (2010 to 2013). Grew ecommerce sales for car bulbs and European travel equipment through leading Google positions and a rebuilt customer journey.
Euro Motoring Ltd (engagement: 2020 to 2022). Tripled monthly turnover from pre-pandemic levels selling travel equipment to motorists driving in France and Spain. Monthly turnover rose from £3,856 in July 2019 to £12,138 in July 2022. The measurement dates are separate from the engagement dates.
Work for clients
Insurance price comparison (2006 to 2009). Project-managed car insurance aggregation for MoneyExtra.com and Motoring.co.uk. The work won the IFS Award for financial innovation and was rated 3rd of 52 price comparison websites by Defaqto.
TMD Motorhomes (2014 to date). Twelve years of continuous work covering every website rebuild, Google Ads, organic search, CRM and email automation, and a Cloudflare migration with no downtime. Organic traffic is up over 30% year on year.
A UK manufacturer (engagement: 2024 to 2026). Tripled monthly online turnover, from £4,753 in July 2023 to £14,949 in July 2026. The measurement period is separate from the engagement dates.
There is more behind this than I can put on a page. A good deal of client work stays confidential, and that discretion is part of what people are paying for.
How I work
NetOnTarget is me. When you email, I answer. There is no account manager, no team of juniors, and no deck of recommendations that quietly assumes somebody else will do the work.
That means I can do three things, depending on what you need:
Advise. Look at the business, find where growth is actually constrained, and tell you what to do first.
Implement. Build it, integrate it, fix it. Shopify, WordPress, APIs, stock syncs, Google Ads, email automation.
Work alongside your team. Bring the experience, leave the capability behind.
It also means I take on a limited number of clients at a time, and I will say so if I am not the right fit.
Who this suits
This works best for UK businesses turning over roughly £100k to £2m, usually owner-run, selling online or through a mix of online and offline channels.
It works less well if you are looking for a large agency, a guaranteed outcome, or someone to run a channel in isolation without reference to what it costs and what it returns.
What I will not tell you
I will not promise to double your sales. Anyone who does, on a first conversation, is guessing.
What I will do is look at the whole commercial picture, acquisition cost, conversion, order value, margin and operational load, and tell you honestly where the clearest opportunity is and whether it is worth the effort. Sometimes the answer is that the website is not the problem.
Start a conversation
Two ways in, whichever is easier.
Get a free website report. Tell me about your UK business and the website you are authorised to represent. I inspect selected public pages, compile an AI-assisted report and review it myself before it reaches you. No cost, no purchase required. My target is the next working day after email verification and any necessary website-authorisation checks.
Book a free strategy call. A straightforward conversation about your business and what is holding growth back. No presentation, no pitch. If there is no clear opportunity to help, I’ll say so.