Turnover stalled?
Find where growth is being constrained and which opportunities deserve attention first.
Online business growth, made commercially useful
Turn potential into profitable growth.
NetOnTarget works with businesses to find the practical changes that can increase turnover, improve conversion and profitability.
Request a strategy call£200kannual turnover grown from next to nothing
3×pre-pandemic turnover at Euro Motoring
3rd of 52car insurance aggregators rated by Defaqto
A commercial view of the whole journey
Growth rarely comes from changing just one number.
The goal is not more traffic at any cost. It is a better-performing online business: clearer acquisition, less friction, stronger conversion and healthier commercial returns.
Traffic not converting?
Remove avoidable friction from discovery, decision-making and the path to purchase.
Sales not profitable enough?
Balance acquisition, conversion, order value and margin instead of chasing vanity metrics.
NetOnTarget growth framework
Where I Find Growth Opportunities
Practical areas I review to improve revenue, conversion and profitability.
Increase revenue
- 01Conversion rate + average order value
- 02Qualified traffic + customer acquisition
- 03Product catalogue breadth & quality
- 04Merchandising + customer experience
- 05Content that builds trust + converts
- 06Using AI to personalise marketing and uncover new sales opportunities.
Improve profitability
- 07Reduce wasted marketing spend
- 08Website reliability + performance
- 09Lower operating costs + reduce dependency
- 10Using AI to automate routine work and reduce operating costs.
Build for scale
- 11Automation + operational scalability
- 12Brand visibility + credibility
- 13Using AI to handle more customers and data without increasing headcount.
Start with the business, then improve what matters.
Selected track record
Experience built through doing the work.
From early ecommerce to award-winning comparison technology, the focus has remained the same: make the online journey work harder for the business and its customers.
2001
ClickEvents.co.uk
Grew a startup selling seminar recordings online to approximately £8,000 per month in around 11 months – before video streaming was even possible.
2005
Consumabulbs.com
Grew turnover from next to nothing to approximately £200,000 per year, supported by an early vehicle bulb application guide.
2006-09
Insurance Price Comparison
Project-managed car insurance aggregation applications for MoneyExtra.com and Motoring.co.uk. Won the IFS Award for financial innovation and was rated 3rd of 52 price comparison websites by Defaqto.
2010-13
Dotcom Discounts Ltd
Built ecommerce websites for car bulbs and European travel equipment, achieved leading Google positions for relevant searches and optimised the customer journey to increase sales.
2022
Euro Motoring Ltd
Tripled turnover from pre-pandemic levels selling travel equipment to motorists driving in France and Spain (July 2019 £3,856, July 2022 £12,138).
2026
UK Manufacturer
Tripled online turnover from July 2023 to July 2026, increasing from £4,753 to £14,949.
Client perspective
What clients say about the work.
Andy's kept our e-commerce running like clockwork for many years. Urgent Shopify fixes, stock update API rebuilds, Business Central integrations, he handles it fast and gets it right the first time. Andy will coordinate with other developers, troubleshoot live order issues and rebuild systems behind the scenes quickly and efficiently.
NetOnTarget feels like an experienced commercial/e-commerce specialist embedded in the business - spotting opportunities, fixing what matters and turning ideas into action. Practical, commercially focused support that improves performance.
Add a third client testimonial here. Specific, measurable details will make the strongest impression.
How it works
Start with the business, then improve what matters.
No off-the-shelf playbook. The work begins with your commercial reality and moves toward focused, measurable action.
Understand
Discuss your business model, current performance, ambitions and the constraints getting in the way.
Prioritise
Identify the highest-value opportunities across acquisition, conversion, customer journey and profitability.
Improve
Turn the priorities into practical changes, measure the outcome and keep learning from real customers.
The next useful conversation
Where could your online business perform better?
Share your website and what is holding growth back. We will respond to arrange a focused strategy call.
No generic sales presentation. Just an initial conversation about the opportunity and whether NetOnTarget can help.